How Japan's biggest brewer aims to attract sober Gen Z
Atsushi Katsuki tells the BBC the firm sees the sober generation as both a risk and an opportunity.
BBC News
Generation Z, colloquially known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z are the children of Generation X or older Millennials.
Atsushi Katsuki tells the BBC the firm sees the sober generation as both a risk and an opportunity.