Adidas to start selling stockpile of Yeezy sneakers later this month

Adidas to start selling stockpile of Yeezy sneakers later this month

SeattlePI.com

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Adidas will begin selling its more than $1 billion in unsold Yeezy sneakers later this month. Proceeds from the sale will be donated to various anti-racism groups, Adidas said Friday. The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change, run by Philonise Floyd, the brother of George Floyd who became a social justice advocate. Yeezy products have been unavailable to shoppers since Adidas terminated its partnership with Ye, formerly known as Kanye West, in October 2022 following his antisemitic comments on social media and in interviews.

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