Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders

Apple’s annual World Wide Developers Conference on Monday is expected to herald the company’s move into generative artificial intelligence, marking its late arrival to a technological frontier that’s expected to be as revolutionary as the invention of the iPhone. The widely anticipated display of AI to be embedded on the iPhone a will be the marquee moment at an event that previews the next version of software that powers the company’s hardware lineup. And Apple’s next generation of software is expected to be packed with an array of AI designed spruce up its virtual assistant Siri and make many other tasks a more satisfying and perhaps even revelatory experience.