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Bloomberg campaign pays social media accounts for memes

Reuters Thursday, 13 February 2020 ()
U.S. Democratic presidential candidate Michael Bloomberg's campaign is paying popular Instagram meme accounts to post content about the billionaire as part of its social media offensive ahead of the 2020 election.
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News video: Bloomberg 'meme strategy' sparks Facebook rule change

Bloomberg 'meme strategy' sparks Facebook rule change 02:14

After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content. Lisa Bernhard has more.

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