Peter Pan Man: Elon Musk’s Rebranding Of Twitter – OpEd

“X” marks the spot.  For the modern advertiser, this is problematic.  It breathes pornographic escape, self-denial, elusive treasure, irresistible capture, compelling lasciviousness.  And now Elon Musk has decided to impose himself upon a brand he loved as a plaything of juvenile ecstasy.  Farewell the bird of Twitter;...