"THE 66TH ANNUAL GRAMMY® AWARDS" UP +34% FROM LAST YEAR, AVERAGING 16.9 MILLION VIEWERS, ITS LARGEST AUDIENCE SINCE 2020
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Paramount+ Live Viewership Was the GRAMMY Awards' Highest Ever, Up +173% From Last Year • Viewership is up +34% from last year, averaging 16.9 million viewers, its largest GRAMMYs audience since 2020. • GRAMMY Awards remains the #1 music awards show for the 18th consecutive year. • On Paramount+,…
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