Amazon Prime Day 2024 , Dates Announced.
This year, Amazon Prime Day will fall on July 16 and 17, Engadget reports.
.
It will begin at 3:01 a.m.
ET on July 16.
Thousands of deals on electronics, household items, fashion and more will be available to members only.
.
Historically, Amazon Prime Day has helped the retail giant to gain more subscribers, Engadget reports.
.
However, the price of a subscription has nearly doubled since 2005, when the service debuted.
.
At launch, a Prime subscription was $79.
Now it will cost you $139.
Although July's Prime Day has been Amazon's most significant shopping event for a while now.
The company has also offered a "fall Prime Day" in recent years, Engadget reports.
.
It's likely that a similar event will return in the fall this year, but those dates have yet to be announced.
