'A Quiet Place: Day One' made a loud entrance at the domestic box office with a franchise-best $6.8 million in Thursday previews.
Heading into the weekend, tracking suggests that the prequel film starring Lupita Nyong’o and Joseph Quinn will open to $40 million-plus.
There's plenty of room for upside, based on strong reviews and audience scores.
The sci-fi horror-thriller cost $70 million to produce before marketing.
